The higher your website’s search engine ranking, the more organic visitors it will receive. The higher a website shows up in Google searches, the more people will visit it from that particular search. A high-ranking website is also more likely to rank well in other search engines because algorithms across various search engines take into account websites’ rankings and activities in other search engines.

To drive more traffic to your cryptocurrency-related website, the first step is identifying keywords that can help drive users to your site. According to the source, these keywords should be relevant to what you are selling and match your target audience. Here, we outline some of the most popular keywords and some strategic tips for selecting SEO-friendly ones for your cryptocurrency website.

Why is SEO so important for cryptocurrency websites?

The first thing that comes to mind when thinking of cryptocurrencies is the word “searches”. And, no wonder — cryptocurrencies are all about trust, security, and anonymity. So, it’s only logical that SEO for cryptocurrency websites is particularly essential. As more and more people discover cryptocurrencies and their wide range of use cases, a growing number of people are also becoming interested in how cryptocurrencies work and how they can invest in them.

To successfully attract new cryptocurrency-related customers, it’s key to optimize your website for relevant keywords. Search engines like Google, Bing, and Yahoo! are constantly crawling the web and collecting data. Data that are used to calculate how high your website appears in searches and which sites are shown in comparison to others. The more relevant your website is to people’s searches, the more likely it will appear in those searches.

How to optimize a cryptocurrency website with the help of SEO?

There are many ways to optimize your cryptocurrency website to increase its SEO. Traditionally, website optimization was done using black-hat tactics like buying links or “tricks” to rank higher in search engine results. Fortunately, now-deceased techniques like building guest blogs were never useful for SEO.

Today, there are many more legitimate ways to optimize a cryptocurrency website for SEO. These include making sure your website is compatible with the latest web technologies, including:

  • search-engine-friendly URLs,
  • mobile-friendliness,
  • and website speed.

You can also optimize your website’s content by using keywords throughout your content, and ensuring your website follows best practices for on-page SEO.

Popular cryptocurrency keywords

When you are looking to drive more traffic to your cryptocurrency website, you’ll want to look at the most popular and relevant keywords. The most popular cryptocurrency KWs relate to the technology behind cryptocurrencies, like blockchain and crypto tokens. Other popular keywords for cryptocurrency sites include:

  • wallets,
  • trading,
  • mining,
  • exchanges,
  • investing,
  • and various other technology-related topics.

For example, if you sell a cryptocurrency portfolio management service, you’ll want to look for keywords like:

  • cryptocurrency portfolio management,
  • cryptocurrency trading strategies,
  • and cryptocurrency investment advice.

Short-tail vs long-tail keywords in crypto

Keywords that are related to your cryptocurrency website can be either short- or long-tail. Generally, short-tail keywords are more popular and frequent than long-tail ones. Since short-tail KWs are more popular and easier to rank for, they are a better choice for SEO. They are also more specific and include fewer words than long-tail ones.

For example, cryptocurrency portfolio management service is less specific and often appears further down in Google search results. On the other hand, short tail keywords, like “cryptocurrency trading strategies”, tend to appear at the top of Google search results.

SEO man

So, which keywords should you use for your cryptocurrency website?

The first step in choosing the best KWs for your cryptocurrency website is to identify your target audience and research their demographics and interests. After you have identified your audience, you can begin researching popular phrases related to your business.

You can also use a keyword research tool to find cryptocurrency-specific KWs related to your industry, items, or topics. Once you have your list, you will want to decide which ones are most relevant to your website. You can do this by exploring what your competitors are doing and looking at the data provided by popular tools.

How to find cryptocurrency-specific keywords for your website

Keyword research is only one part of the SEO process for a cryptocurrency website. The other part is finding and using keywords that are specific to your cryptocurrency website. You can do a few things to find them:

  1. First, look at your site’s content. Are there any keywords you can add that would make your content more specific to cryptocurrency?
  2. Another way to find cryptocurrency-specific keywords is to use tools. These tools are free to use, but they can only help you find keywords related to your website’s content.

Selecting the right cryptocurrency KWs is crucial because it will help your website rank well in Google and other search engines. You can also use the SEMrush exploration tool to look at your potential keywords.

Top pickers for cryptocurrency website keywords

There are many keyword pickers available for SEO purposes.

  • The most popular is Bit.
  • You can also use Google Keyword Planner. The tool will also show you the estimated CPC and estimated search volume for each phrase.
  • Try Google Trends to see what people are searching for in Google with various keywords related to cryptocurrencies. You can use it to find out what people are searching for with cryptocurrency-related terms, what the most popular KWs are, and what the most common phrases are.


SEO is the process of optimizing your website so that it appears at the top of search engine results for relevant keywords. By adding them to your website, you can drive more traffic to it, increase your ranking in search engine results, and earn a higher click-through rate.

Keyword research is one of the crucial aspects of SEO when optimizing a cryptocurrency website. The most popular cryptocurrency keywords relate to the technology behind cryptocurrencies, like blockchain and crypto tokens. You also want to target phrases with high search volume, as this will help your website show up in Google’s search results. You can also use tools to find cryptocurrency-specific keywords for your website.

Disclaimer: The opinion expressed here is not investment advice – it is provided for informational purposes only. It does not necessarily reflect the opinion of Every investment and all trading involves risk, so you should always perform your own research prior to making decisions. We do not recommend investing money you cannot afford to lose.